System and Method for Dynamically Pricing Electronic Advertisements
AssigneeSony Ericsson Mobile Communications AB
InventorPrashanth Nayak Kumble
Life of this patent
Estimating the term…
Abstract
User terminals receive multimedia content, such as on-line articles, from a publisher. The user terminals collect statistical data indicating the current popularity of the content with the users, and report the statistical data back to a server associated with the publisher. The server accumulates and periodically analyzes the statistical data and dynamically generates prices for the publisher to charge the advertisers based on this information. Placing advertisements with more popular content, as determined by the statistical data, could cost the advertisers more than placing advertisements with less popular content.
Claims20
A method for dynamically pricing an electronic advertisement that is displayed on one or more user terminals, the method comprising:
- receiving, from one or more user terminals:
- information identifying multimedia content being displayed on the user terminals;
- and
- statistical data indicating the current popularity of the multimedia content with the users of the user terminals;
- and
- dynamically generating a price to charge an advertiser for publishing an electronic advertisement to the user terminals along with the multimedia content based on the current popularity of the multimedia content.
A computing device configured to generate pricing information for an electronic advertisement that is displayed on one or more user terminals, the device comprising:
- a communication interface configured to receive, from one or more user terminals:
- information identifying multimedia content being displayed on the user terminals;
- and
- statistical data indicating the current popularity of the multimedia content with the users of the user terminals;
- and
- a programmable controller configured to dynamically generate a price to charge an advertiser for publishing an electronic advertisement to the user terminals along with the multimedia content based on the current popularity of the multimedia content.
Dependencies are inferred from the claim text.