Methods, apparatus and computer program products for targeted and customized marketing of current or pending vehicle service customers

A computer program product that includes a non-transitory computer-readable medium, the medium comprising:

• a first set of codes for causing a computer to identify current or pending vehicle service customers from a customer service database;
• a second set of codes for causing a computer to identify a vehicle to propose to one or more or more of the current or pending vehicle service customers;
• a third set of codes for causing a computer to determine for the one or more current or pending vehicle service customers, a customer-specific vehicle proposal for the identified vehicle based at least in part on an estimated market value of a current vehicle of the current or pending vehicle service customers;
• and
• a fourth set of codes for causing a computer to communicate the customer-specific vehicle proposal to the current or pending vehicle service customers.

A system for vehicle proposals to vehicle service customers, the system comprising:

• one or more vehicle service databases;
• and
• a computing device in network communication with the one or more vehicle customer databases and including:
• at least one processor;
• a memory in communication with the processor;
• and
• a vehicle service customer marketing module stored in the memory, executable by the at least one processor and configured to identify current or pending vehicle service customers from a customer service database and identify a vehicle to propose to one or more of the current or pending vehicle service customers, wherein the vehicle service customer marketing module includes,
• vehicle proposal determining logic configured to determine, for the one or more current or pending vehicle service customers, a customer-specific vehicle proposal for the identified vehicle based at least in part on an estimated market value of a current vehicle of the current or pending vehicle service customers, and
• a service customer communication logic configured to communicate the customer-specific vehicle proposal to the current or pending vehicle service customers.