Lead Marketplace System and Method with Ping Campaigns

A computer implemented lead marketplace method that stores a plurality of leads wherein each lead is an electronic contact and transactional information that provides an opportunity to sell a good or service to a prospective customer, the method comprising:

• storing, in a seller campaign table storage unit, one or more selling campaigns for one or more Lead Sellers, each selling campaign enabling the association of one or more leads to be sold in a lead marketplace system;
• storing, in a buyer campaign table storage unit, one or more buying campaigns for one or more Lead Buyers, each buying campaign including one or more parameters specifying the characteristics of leads to be bought by the Lead Buyer associated with the buying campaign, at least one buying campaign further comprises a ping campaign including one or more parameters specifying the characteristics of leads to be bought by the Lead Buyer associated with the ping buying campaign when a lead matches the one or more parameters of the ping buying campaign;
• providing, using a third party buyer ping computer, a notification to the Lead Buyer that the lead matches the one or more parameters of the ping buying campaign wherein the notification includes one of consumer and transaction information associated with the matched lead;
• and
• allowing the Lead Buyer to bid on the lead that matches the ping buying campaign.