Website network and advertisement analysis using analytic measurement of online social media content

A method for enhancing targeted advertising campaigns comprising:

• retrieving a website network graph stored in a database, the website network graph to model one or more networks of websites relevant to a product or service to be advertised;
• identifying online social media websites with content most relevant to the product or service to be advertised based on the website network graph;
• and
• enhancing targeted advertising campaigns based on the most relevant websites.

An article of manufacture comprising:

• a computer-readable storage medium providing instructions which, when executed by a computer, cause the computer to perform a method, the instructions comprising:
• instructions to generate a website network graph to model one or more networks of websites relevant to subject matter of interest in a category, wherein generating the website network graph includes:
• instructions to perform one or more searches relating to the subject matter of interest in a search engine application programming interface (API) using one or more relevant keywords in combination with the subject matter of interest;
• instructions to extract search results from the one or more searches;
• and
• identifying online social media websites with content most relevant to the subject matter of interest based on the website network graph.

An article of manufacture comprising:

• a computer-readable storage medium providing instructions which, when executed by a computer, cause the computer to perform a method for enhancing targeted advertising campaigns, the instructions comprising:
• instructions to retrieve a website network graph stored in a database, the website network graph to model one or more networks of websites relevant to a product or service to be advertised;
• instructions to identify online social media websites with content most relevant to the product or service based on the website network graph;
• and
• instructions to enhance targeted advertising campaigns based on the most relevant websites.