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US 2011/0258056 A1Published application
Method and Apparatus for Universal Placement Server
AssigneeLifeStreet Corporation
InventorsSerge Ioffe, Aleksey Studnev
Life of this patent
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Abstract
A method and apparatus for universal placement server have been disclosed. In one embodiment there are three levels of major activities.
Claims20
A method comprising:
- transforming a webpage having an ad slot into a webpage having a human viewable ad in said ad slot, a causality indicator associated with said human viewable ad, said causality indicator not viewable by a human, and a slot counter associated with said human viewable ad, said slot counter not viewable by said human.
A method comprising:
- transforming traffic into a split of traffic based on a rule;
- transforming said split of traffic into a plurality of placements;
- transforming said placements into a plurality of causality vectors;
- and
- transforming said plurality of placements into a plurality of different human viewable elements.
2 more elements
A placement server apparatus comprising:
- a data warehouse having a plurality of inputs and outputs;
- a plurality of calculation engines having a plurality of inputs and outputs, said plurality of inputs and outputs in communication with said data warehouse said plurality of inputs and outputs;
- a plurality of predicted revenue per thousand (pRPM) cubes, wherein each of said plurality of calculation engines has associated with it one of said pRPM cubes, and wherein said one or more of said data warehouse said plurality of inputs and outputs is in communication with one or more of said pRPM cubes;
- and
- a consolidated pRPM having a plurality of inputs coupled to said plurality of pRPM cubes, and an output.
2 more elements
Dependencies are inferred from the claim text.