System and method for exposing advertisement based on keyword in real time
AssigneeNhn Business Platform Corporation
InventorKyung-Hoon KIM
Life of this patent
Estimating the term…
Abstract
Provided are a system and a method for exposing an advertisement based on a keyword in real time. The system may include an inventory determining unit to determine an inventory for each target keyword using a search log based on a keyword of a user, and an advertisement registering unit to register an advertisement into an inventory corresponding to a target keyword selected by an advertiser. The system may expose an advertisement while precisely reflecting a subject of interest of the user, thereby improving an advertising effect.
Claims18
A system for providing an advertisement based on a keyword, the system comprising:
- an inventory determining unit configured to determine an inventory for a target keyword associated with providing an advertisement, the determination is performed by using a search log based on a keyword of a user;
- and
- an advertisement registering unit to register the advertisement into the inventory corresponding to the target keyword selected by an advertiser.
A method for exposing an advertisement based on a keyword, the method comprising:
- determining an inventory for a target keyword using a search log based on a keyword of a user, wherein the inventory comprises a marketable advertisement corresponding to the target keyword and the marketable advertisement is registered into the inventory if selected by an advertiser.
A system for exposing an advertisement based on a keyword, the system comprising:
- an advertisement matching unit configured to extract an advertisement matched to a keyword to generate a matching table;
- an advertisement registering unit configured to receive registration of an advertisement from an advertiser;
- and
- an advertisement providing unit configured to extract the advertisement from the matching table based on identity information associated with the user and to provide the extracted advertisement.
Dependencies are inferred from the claim text.