Location-based Coupons and Mobile Devices

A computer-implemented method comprising:

• under control of one or more computer systems configured with executable instructions,
• receiving, from a mobile device, a request for one or more coupons that are relevant to a geolocation of the mobile device;
• determining the geolocation of the mobile device;
• selecting a coupon relevant to the geolocation of the mobile device to send to the mobile device;
• and
• sending the selected coupon to the mobile device at least partly in response to the receiving of the request.

One or more computer-readable storage media storing computer-executable instructions that, when executed by one or more processors, instruct a computing device to perform acts comprising:

• determining that a mobile device is within a predetermined proximity of a merchant;
• responsive to the determining, sending a notification to the mobile device comprising (i) a request for a user of the mobile device to perform an action, and (ii) a threshold number of users of mobile devices within the predetermined proximity of the merchant to perform the action in order for a coupon to be sent to the mobile devices of the users that perform the action;
• determining a number of users within the predetermined proximity that have performed the action;
• comparing the number of users within the predetermined proximity that performed the action to the threshold number;
• and
• when the number of users within the predetermined proximity that performed the action exceeds the threshold number, sending a coupon redeemable at the merchant to the mobile devices of the users that performed the action.

A computer-implemented method comprising:

• under control of one or more computer systems configured with executable instructions,
• receiving login credentials of a user;
• presenting a plurality of coupons from a network-accessible database to the user;
• receiving a selection of a coupon from the plurality of coupons by the user, the coupon redeemable at a merchant;
• sending an inactive version of the coupon to a mobile device of the user;
• receiving the login credentials from the mobile device while the mobile device is located within a predetermined proximity of the merchant;
• and
• responsive to receiving the login credentials while the mobile device is located within the predetermined proximity of the merchant, transmitting data to the mobile device that activates the coupon.