Method and system of optimizing a web page for search engines

A system for optimizing a web page for search engines, the system comprising:

• a storage medium storing executable instructions;
• a processor coupled to the storage medium, the processor programmed by the instructions to:
• compiling web analytical data;
• determine a recommended modification to at least one parameter of a web document associated with the web page, the recommended modification to improve an organic search ranking of the web page for a search query performed in one or more of the search engines, the determination made based upon the web analytical data;
• prompt, in a user interface, to apply the recommended modification to the at least one parameter of the associated web document;
• generate at least one data graph of historical search rank data including the organic search ranking of the web page for the search query over time;
• correlate event data with a feature or trend in the at least one data graph;
• and
• display, in the user interface, the at least one data graph annotated with the event data correlated with the feature or trend.

A non-transitory, computer-readable storage medium storing instructions executable by a processor coupled to the storage medium, the instructions for programming the processor to:

• compile web analytical data;
• determine a recommended modification to at least one parameter of a web document associated with the web page, the recommended modification to improve an organic search ranking of the web page for a search query performed in one or more of the search engines, the determination made based upon the web analytical data;
• prompt, in a user interface, to apply the recommended modification to the at least one parameter of the associated web document;
• generate at least one data graph of historical search rank data including the organic search ranking of the web page for the search query over time;
• correlate event data with a feature or trend in the at least one data graph;
• and
• display, in the user interface, the at least one data graph annotated with the event data correlated with the feature or trend.