Information channels in mmogs

A multi-participant virtual world system comprising:

• a virtual world engine configured to generate a virtual world in which multiple participants may participate;
• a message selection system configured to select a message to be communicated to each of the participants from a set of different messages based on an attribute relating to the participant;
• and
• a virtual world display configured to display the selected message to the participant at a location within the virtual world,
• whereby different participants see different messages on the same virtual world display.

A multi-participant virtual world system comprising:

• a virtual world engine configured to generate a virtual world in which multiple participants may participate;
• a real world news feed interface configured to receive real world news in real time;
• and
• a virtual world display at a location within the virtual world configured to display at least a portion of the real world news in real time.

A multi-participant virtual world system comprising:

• a virtual world engine configured to generate a virtual world in which multiple participants may participate;
• a virtual world messaging system configured to allow only a subset of the participants to send messages on a communication channel;
• and
• a display configured to display the messages to participants in addition to those that sending the messages.