System and method for global load balancing of requests for content based on membership status of a user with one or more subscription services

Non-transitory computer readable media comprising program code stored thereon for execution by a programmable processor to perform a method for directing a user request for content over a network to a given content server on the basis of one or more rules, the computer readable media comprising:

• program code for receiving a request for content from a user, the request for content including a profile of the user identifying one or more characteristics associated with the user;
• program code for retrieving one or more rules for identifying a content server to which a request for content is to be delivered, the one or more rules including at least one of business rules, network rules, and user profile rules, wherein the program code for retrieving one or more network rules comprises program code for retrieving one or more rules for determining a content server to which the request for content is to be delivered based upon geographic information associated with an Internet Protocol address of the user;
• program code for applying the one or more retrieved rules to the request for content to identify a content server to which the request for content is to be delivered;
• and
• program code for delivering the request for content to the identified content server.

A system for directing a user request for content over a network to a given content server on the basis of one or more rules, the system comprising:

• a rules engine operative to store one or more rules for identifying a content server to which a request for content is to be delivered, the one or more rules including at least one of business rules, network rules, and user profile rules;
• and
• a site redirection server operative to:
• receive a request for content from a user, the request for content including a profile of the user identifying one or more characteristics associated with the user;
• retrieve the one or more rules stored in the rules engine, wherein the site redirection server is operative to retrieve and apply one or more network rules for determining a content server to which the request for content is to be delivered based upon geographic information associated with an Internet Protocol address of the user;
• apply the one or more retrieved rules to the request for content from the user;
• and
• deliver the request for content to the identified content server.