Advertising medium determination device and method therefor

(canceled)

5-10. (canceled)

The advertising medium determination device according to claim 6, wherein the calculation performed based on the search condition is a logical and operation to be provided.

The advertising medium determination device according to claim 6, wherein a logical and operation out of the calculations based on the search condition calculates the maximum value of a period.

The advertising medium determination device according to claim 6, wherein a logical and operation out of the operations based on the search condition calculates the average value of a period.

The advertising medium determination device according to claim 10, wherein the normalization is carried out through segmentation of the beginning of search to the end of the search for each search term in a predetermined number and through a logical and operation depending on to which segment the segmented frame belonging to.

The advertising medium determination device according to claim 6, wherein when no search timing exists in a search term that is subject to a logical and operation, a logical and operation is carried out with ignoring of such search term if the number of such search is equal or less than a predetermined number.

(canceled)

An advertising medium determination device comprising:

• extraction means for extracting from search term storage means storing therein a searcher's identification, the timing of search, and the term used for the search the timing of search for such search term for each searcher's identification, segmenting the extracted search timing for each searcher's identification into a predetermined number in chronological order and extracting searcher's identification in each segment;
• and
• advertising medium data determination means for extracting information on candidate of information delivery medium for the each segment from the extracted each searcher's identification using information for specifying target attribution including information for specifying information delivery medium of an object to contact that is stored correspondently with searchers' identification, determining one or more than two representative candidates of information delivery medium from the extracted candidates of information delivery medium, thereby determining the candidate of information delivery medium arranged in chronological order of the each segment as advertising medium data in the name of advertising object provided correspondently to the search term.

A computer-readable recording medium storing a program for executing a computer the steps of

• 1) extracting from search term storage means storing therein a searcher's identification, the timing of search, and the term used for the search the timing of search for such search term for each searcher's identification, segmenting the extracted search timing for each searcher's identification into a predetermined number in chronological order and extracting searcher's identification in each segment;
• and
• 2) extracting information on candidate of information delivery medium for the each segment from the extracted each searcher's identification using information for specifying target attribution including information for specifying information delivery medium of an object to contact that is stored correspondently with searchers' identification, determining one or more than two representative candidates of information delivery medium from the extracted candidates of information delivery medium, thereby determining the candidate of information delivery medium arranged in chronological order of the each segment as advertising medium data in the name of advertising object provided correspondently to the search term.

A method of determining advertising medium with computers, the method comprising the step of:

• storing within a first computer 1) information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' identification and 2) data on a search term that corresponds a searcher's identification performing a search, a timing of the search, and the search term one another;
• wherein when a search term is provided, a second computer extracts from the first computer the timing of search for such search term, segments the extracted search timing for each searcher's identification into a predetermined number in chronological order and extracts searcher's identification in each segment,
• and wherein the second computer extracts from the extracted searcher's identification candidates of information delivery medium for the each segment using the stored information for specifying target, determines one or more than two representative candidates of information delivery medium from the extracted candidates of information delivery medium, thereby the candidate(s) of information delivery medium arranged in chronological order of the each segment is determined as advertising medium data in the name of advertising object provided correspondently to the search term.