System for and method of targeting broadcast messages

A method of receiving a targeted broadcast message by an electronic receiver in a broadcast network, comprising:

• receiving, by the electronic receiver, the targeted broadcast message;
• comparing, using a processor of the electronic receiver, a data set structure associated the targeted broadcast message against identifying information associated with the electronic receiver;
• and
• performing an action associated with the electronic receiver in the event that the identifying information associated with the electronic receiver matches identifying information in the data set structure.

A system for targeting a broadcast message to a subset of potential electronic receivers in a broadcast network, comprising:

• a network element, wherein the network element is configured to:
• collect identifying information associated with designated electronic receivers of a targeted broadcast message;
• generate a data set structure using the identifying information;
• associate the data set structure with the targeted broadcast message;
• and
• broadcast the targeted broadcast message and the data set structure to a plurality of electronic receivers, wherein the data set structure provides information allowing at least one of the plurality of electronic receivers to determine whether the targeted broadcast message is targeted to the at least one electronic receiver.

An electronic device for receiving a targeted broadcast message in a broadcast network, the electronic device comprising one or more processors configured to:

• receive the targeted broadcast message;
• compare a data set structure associated with the targeted broadcast message against identifying information associated with the electronic device;
• and
• perform an action associated with the electronic device in the event that the identifying information associated with the electronic device matches identifying information in the data set structure.