Method and apparatus for automatic loading of applications

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following:
• receive user identification for a user of the apparatus;
• receive data indicating a set of one or more relevant applications comprising a subset of a plurality of available applications, wherein the set is automatically selected based on the user identification and an application favored by a contact associated with the user;
• and
• initiate installation of an application of the selected set.

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following:
• store data indicating a plurality of users, contacts among the plurality of users, and applications favored by the plurality of users;
• receive data indicating user identification for a first user at a first network node;
• select a relevant application based on an application favored by a contact of the first user;
• and
• initiate sending to the first network node a message comprising data that indicates the relevant application.

A method comprising:

• providing access to a social service via a network, the social service comprising social service data that indicates a plurality of users, contacts among the plurality of users, and applications favored by the plurality of users;
• providing access to receive at the social service a request message comprising data that indicates user identification for a first user at a first network node;
• and
• transmitting to the first network node a message comprising data that indicates a relevant application based on an application favored by a contact of the first user.