Techniques for displaying an advertisement across multiple pages
AssigneeMeebo, Inc.
InventorsAndreas Binnewies, Vijay Raghunathan, Christopher T. Szeto
Life of this patent
Estimating the term…
Abstract
Techniques for persisting an advertisement across multiple web pages served from page-view based websites. The advertisement is persisted across multiple pages served from page-view based websites without creating new advertisement impressions. This reduces the number of advertisement impressions and also extends the amount of time that a particular advertisement can be shown to a user even as the user navigates across multiple web pages.
Claims23
A computer-implemented method for displaying an advertisement, the method comprising:
- loading, by a processing system, a first web page;
- loading, by the processing system, a first advertisement in response to loading the first web page, the first advertisement received from an advertisement server;
- storing first information comprising information related to the first advertisement;
- unloading, by the processing system, the first web page and the first advertisement;
- loading, by the processing system, a second web page;
- and
- determining, based upon the first information, whether the first advertisement is to be displayed again in response to loading the second web page.
A computer-readable storage medium storing a plurality of instructions for controlling a processor, the plurality of instructions comprising:
- instructions that cause the processor to load a first web page;
- instructions that cause the processor to load a first advertisement in response to loading the first web page, the first advertisement received from an advertisement server;
- instructions that cause the processor to store first information comprising information related to the first advertisement;
- instructions that cause the processor to unload the first web page and the first advertisement;
- instructions that cause the processor to load a second web page;
- and
- instructions that cause the processor to determine, based upon the first information, whether the first advertisement is to be displayed again in response to loading the second web page.
A system comprising:
- a memory;
- and
- a processor coupled to the memory, the processor configured to:
- cause a first web page to be displayed;
- cause a first advertisement to be loaded in response to loading the first web page, the first advertisement received from an advertisement server;
- cause first information to be stored in the memory, the first information comprising information related to the first advertisement;
- cause the first web page and the first advertisement to be unloaded;
- cause a second web page to be loaded;
- and
- determine, based upon the first information, whether the first advertisement is to be displayed again in response to loading the second web page.
Dependencies are inferred from the claim text.