Method for advertising using mobile devices

A method of advertising using a mobile device, the method comprising:

• providing a database containing at least one or more identifier codes, one or more phone numbers, and one or more advertising programs, wherein at least one of said one or more identifier codes is paired with one of said one or more phone numbers and wherein at least one of said one or more advertising programs is associated with said at least one of said one or more identifier codes and said one of said one or more phone numbers that is paired with said at least one of said one or more identifier codes;
• detecting a first identifier code from a first RFID tag;
• determining whether said first identifier code of said first RFID tag is associated with said one or more advertising programs;
• and
• producing a first incentive message corresponding to said at least one of said one or more advertising programs if at least said first identifier code is determined to be associated with said at least one of said one or more advertising programs.

A method of advertising using a mobile device, the method comprising:

• receiving at least one identifier code to a target phone number from the phone number of a mobile device and pairing the phone number of said mobile device to said at least one identifier code in a database, wherein said at least one identifier code corresponds to data encoded on the integrated circuit of an RFID tag;
• transmitting a list message to the phone number of said mobile device, wherein said list message contains a list of commercial establishments;
• receiving a selection message containing one or more selections from said list of commercial establishments;
• associating the phone number of said mobile device and said at least one identifier code to at least one advertising program based at least partially upon said one or more selections;
• and
• producing one or more incentive messages relating to said one or more selections based at least upon the detection of said data encoded on said RFID tag.