Location relevance processing system and method

A system for determining a relevance of content for delivery to a mobile device, the system comprising:

• a database that stores a set of location-based content;
• a computer connected with the database and that receives location information about a location of the mobile device;
• a relevance engine implemented by one or more processors associated with the computer and having electronic access to the database, the relevance engine configured to determine a set of location-based content related to the location based on the location information and a user affinity of a user associated with the mobile device, the set of location-based content describing one or more places of interest, to assign a taxon interest level to one or more items associated with the location according to a taxonomy and a set of data rules, to compute a distance between each of the one or more places of interest and the mobile device according to the location of the mobile device, and to determine a final relevance value for each item of content in the set of location-based content.