Method for inserting contents searched from storage of a host and apparatus thereof

An apparatus for inserting second contents stored in a storage medium of a host while first contents input from an external provider are being played, the apparatus comprising:

• a searching unit which searches for the second contents using location information which indicates a location of the second contents stored in the storage medium;
• a signaling information detecting unit which detects signaling information from the first contents, the signaling information indicating a section in the first contents in which insertion of the second contents is allowed;
• and
• a playing unit which plays the searched, second contents in the allowed section of the first contents which are being played, based on the signaling information.

A tangible, non-transitory computer readable recording medium storing executable instructions that when executed cause a computer to perform a method of inserting second contents stored in a storage medium of a host while first contents input from an external provider are being played, the method comprising:

• searching, by a searching unit, for the second contents using location information which indicates a location of the second contents stored in the storage medium;
• detecting, by a signal information detecting unit, signaling information from the first contents, the signaling information indicating a section in the first contents in which insertion of the second contents is allowed;
• and
• playing, by a playing unit, the searched, second contents in the allowed section of the first contents which are being played, based on the signaling information.