Measurement and reporting of set top box inserted ad impressions

A method of inserting local ad assets within an ad avail in a video stream at one or more client devices and receiving feedback on the inserted ad assets, the method comprising the steps of:

• (a) defining a plurality of ad assets, the ad assets being compatible with the video stream;
• (b) defining one or more groups to which a client device is a member, the client device being added to a group of the one or more groups based on attributes of a user of the client device;
• (c) transmitting the ad assets to the one or more client devices;
• (d) formulating a decision matrix for use by the client devices, the decision matrix providing an ordered list of decisions, each decision setting forth identification of a group and representing an ad asset, the most valuable ad assets being higher in the ordered list than the least valuable ad assets;
• (e) transmitting the decision matrix and ad avail information to the client device for the client device to select an ad asset transmitted to the client device in said step (c) based at least in part on group membership of that client device and the highest matched group identified in the decisions of the decision matrix;
• (f) receiving a list of all ad assets inserted into ad avails by the one or more client devices;
• (g) receiving information regarding user playback of each ad asset including in the list received in said step (f);
• and
• (h) determining whether to maintain the ad asset based on an evaluation of the list received in said step (f) and the information received in said step (g).

A method of providing feedback on ad assets inserted within an ad avail in a video stream at one or more client devices, the method comprising the steps of:

• (a) receiving a plurality of ad assets at the one or more client devices, the ad assets being compatible with the video stream;
• (b) inserting ad assets from the plurality of ad assets into ad avails at the one or more client devices;
• (c) sending a list to an ad decision service of all ad assets inserted into ad avails during playback of the video stream by the one or more client devices during live playback of the video stream and time shifted recording of the video stream;
• and
• (d) sending information regarding user playback of each ad asset to the ad decision service, the information including:
• i) an ID of a client device that played back an ad asset,
• ii) an ID of the ad asset that was played back,
• iii) a timestamp of when the ad was played back,
• iv) a duration of the ad playback until first user interruption,
• v) whether the ad was successfully played back,
• vi) whether the ad was not played back due to its not be stored locally on a client device that sought to play it, and
• vii) whether the ad was not played back due to transmission stream errors.