Ad groups for using advertisements across placements
AssigneeYahoo! Inc.
InventorsVivek Hariharan, Brian Lam, Durgadatt R. Kamath, Graham S.T. Harris
Life of this patent
Estimating the term…
Abstract
Advertisements are enabled to be trafficked to an ad group having multiple associated placements. A user interface is configured to enable an ad group and an online advertisement to be selected. The selected ad group has an associated plurality of advertisement placements. An ad group modifier module is configured to associate the selected online advertisement with the selected ad group.
Claims21
1 A method for trafficking online advertisements, comprising:
- receiving an indication of an ad group, the ad group having an associated plurality of advertisement placements;
- receiving an indication of an online advertisement;
- and
- associating the indicated online advertisement with the indicated ad group.
The method of claim 1, wherein an advertisement specification is associated with the ad group based on the associated plurality of advertisement placements, wherein the indicated online advertisement violates the advertisement specification, wherein said associating comprises:
- associating the indicated online advertisement with the indicated ad group even though the indicated online advertisement violates the advertisement specification.
The method of claim 1, wherein said receiving an indication of an online advertisement comprises:
- enabling the online advertisement to be selected from a plurality of online advertisements;
- and
- wherein said receiving an indication of an ad group comprises:
- enabling the ad group to be selected from a plurality of ad groups.
The method of claim 1, further comprising:
- enabling the indicated online advertisement to be removed from the indicated ad group.
A system, comprising:
- a user interface configured to enable an ad group and an online advertisement to be selected, the selected ad group having an associated plurality of advertisement placements;
- and
- an ad group modifier module configured to associate the selected online advertisement with the selected ad group.
A computer program product comprising a computer-readable medium having computer program logic recorded thereon for enabling a processor to traffic advertisements, comprising:
- first computer program logic means for enabling the processor to receive an indication of an ad group, the ad group having an associated plurality of advertisement placements;
- second computer program logic means for enabling the processor to receive an indication of an online advertisement;
- and
- third computer program logic means for enabling the processor to associate the indicated online advertisement with the indicated ad group.
Dependencies are inferred from the claim text.