Exchange based on traders buying and selling fictitious shares of content types based upon anticipated returns of such content
AssigneeSwooge, LLC
InventorsMalik Magdon-Ismail, Parag Patel
Life of this patent
Estimating the term…
Abstract
A method and system for generating data related to a plurality of content types across one or more category-types by facilitating the exchange of fictitious shares of the plurality of content types is provided and for encouraging users to join and actively participate in said exchange.
Claims16
A method for generating data related to a plurality of content-types by facilitating the exchange of fictitious shares of at least two different content-types, the method comprising the steps of:
- correlating a predetermined number of fictitious shares to each content-type;
- setting a market price for the fictitious shares of each content-type;
- generating an electronic currency;
- receiving requests to execute orders related to the fictitious shares of the content-types in connection with the electronic currency;
- adjusting the market price of the fictitious shares of the respective content-types to reflect a current market price based on the requests to execute orders;
- and
- generating market data based on the market price of the fictitious shares of the respective content-types.
A method for improving advertising effectiveness on one or more advertising platforms, the method comprising the steps of:
- receiving market data from at least one content-type;
- receiving at least one information-type for at least one said content-type;
- and
- processing said data to obtain patterns within said data.
A system for generating content-type-related data in connection with an exchange of fictitious shares of a plurality of content-types, the system comprising:
- a host server configured to receive and transmit data related to the fictitious shares of the plurality of content-types over a global communications network, the host server including:
- a client interface configured to direct communications received over the global communications network between the host server and a client device;
- a transaction engine configured to respond to orders associated with the exchange of the fictitious shares of the plurality of content-types, the orders being received by the host server from the client device via the client interface;
- a pricing engine configured to receive data from the transaction engine related to the orders, the data related to the orders being used to calculate a current market price of the shares for at least a given one of the plurality of content-types;
- and
- a research engine configured to respond to a request for data related to the orders;
- and
- a database configured to store the data related to the orders.
Dependencies are inferred from the claim text.