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OwnerEric Theodore Bax, Krishna Prasad Chitrapura +4inventors
InventorsEric Theodore Bax, Krishna Prasad Chitrapura, Sachin Garg, Darshan Kantak, Anand Kuratti, Joaquin Arturo Delgado Rodriguez
Estimating the term…
A system and method to distribute computation for an exchange in which advertisers buy online advertising space from publishers. The exchange maintains submarkets, each containing a subset of the ad calls supplied by publishers and a subset of the offers and budgets representing demand from advertisers. Portfolio optimization techniques allocate the supply of ad calls from publishers over the submarkets, with the goal of maximizing profits for publishers while limiting the volatility of those profits. Portfolio optimization techniques allocate the demand from advertisers over the submarkets, with the goal of maximizing return on investment for advertisers. The exchange re-allocates supply and demand over submarkets periodically. Also, periodically, the most effective submarkets are replicated and the least effective submarkets are eliminated.
A method to distribute computation for an exchange that matches advertisement placement opportunities submitted by a publisher to advertisement placement offers submitted by an advertiser, comprising:
A system to distribute computation for an exchange that matches advertisement placement opportunities submitted by a publisher to advertisement placement offers submitted by an advertiser, comprising:
A computer readable medium for storing instructions, which when executed by a computer, causes the computer to distribute computation for an exchange that matches advertisement placement opportunities submitted by a publisher to advertisement placement offers submitted by an advertiser, said instructions for:
Dependencies are inferred from the claim text.