System and method for advertisement measuring and reporting

Abstract

The embodiments of the present invention disclose an advertisement measuring and reporting system and method. The system includes an advertisement client adapted to communicate with an advertisement server about advertisement; the advertisement client is adapted to obtain user interactions with advertisement, process the user interactions with advertisement according to an advertisement metrics policy, and report the processed user interactions with advertisement to the advertisement server; and the advertisement server is adapted to collect the processed user interactions with advertisement. Meanwhile, the embodiment of the present invention also provides a terminal, an advertisement client, an advertisement server, an advertisement measuring and reporting method and an advertisement interaction record collection method. The technical scheme of the embodiment of the present invention is employed to effectively improve the utilization of a network, facilitate advertisement launch and counting, and benefit the development of the advertising service.

Dependencies are inferred from the claim text.