System and method for interactive advertising via network generated overlays
AssigneeGeneral Instrument Corporation
InventorsDavid Grubb, Raymond C. Bontempi
Life of this patent
Estimating the term…
Abstract
In accordance with an aspect of the present invention, a mechanism is used to enable interactive functions via network generated overlays. This invention enables network operators to launch interactive functionality without requiring changes to existing equipment that exists in the field on the client end.
Claims20
A system for use with a data provider operable to provide content to a user, to receive a content demand for requested content from the user, to retrieve a portion of content data corresponding to the content demand, to arrange the portion of the content data and to provide the arranged portion of the content data, said system comprising:
- a playout controller operable to instruct the data provider to add a request portion of data into the content data,
- wherein the request portion of data corresponds to a graphic overlay having instructions to prompt the user for action.
A display system for use with a data provider operable to provide content to a user, to retrieve a portion of content data corresponding to a content demand, to arrange the portion of the content data, to provide the arranged portion of the content data and to add a request portion of data into the content data, the request portion of data corresponding to a graphic overlay having instructions to prompt the user for an action, said display system comprising:
- a unit being operable to receive a content demand for requested content from the user and to provide a signal, based on the content demand, to the data provider and to receive the content data from the data provider;
- and
- a display in communication with said unit, said display being operable to receive the content data from said unit and to display video based on the content data,
- wherein said unit is further operable to provide a signal to the data provider based on the action by the user and to receive the request portion of data from the data provider, and
- wherein said display is further operable to display video based on the request portion of data.
A method of using a data provider operable to provide content to a user, to receive a content demand for requested content from the user, to retrieve a portion of content data corresponding to the content demand, to arrange the portion of the content data and to provide the arranged portion of the content data, said method comprising:
- instructing, via a playout controller, the data provider to add a request portion of data into the content data,
- wherein the request portion of data corresponds to a graphic overlay having instructions to prompt the user for action.
Dependencies are inferred from the claim text.