Apparatus and methods of selective collection and selective presentation of content

At least one processor configured to perform the actions of:

• obtaining a secondary content indicator associated with a primary content, the secondary content indicator comprising a secondary content parameter;
• obtaining a plurality of secondary content;
• obtaining a plurality of secondary content attributes each associated with a respective one of the plurality of secondary content;
• generating a one-to-many transmission including the secondary content indicator, the plurality of secondary content attributes and the plurality of secondary content;
• obtaining an identification of a selected one of the plurality of secondary content cached on a wireless device based on user preference data, and further obtaining an identification of user interactivity with the wireless device associated with a presentation on the wireless device of the selected one;
• and
• adjusting, based on the identification of the selected one and the identification of the user interactivity, at least one of the secondary content parameter and a population of the plurality of secondary content included in the one-to-many transmission.

A computer program product, comprising:

• a computer-readable medium comprising:
• a first set of codes for causing a computer to obtain a secondary content indicator associated with a primary content, the secondary content indicator comprising a secondary content parameter;
• a second set of codes for causing the computer to obtain a plurality of secondary content;
• a third set of codes for causing the computer to obtain a plurality of secondary content attributes each associated with a respective one of the plurality of secondary content;
• a fourth set of codes for causing the computer to generate a one-to-many transmission including the secondary content indicator, the plurality of secondary content attributes and the plurality of secondary content;
• a fifth set of codes for causing the computer to obtain an identification of a selected one of the plurality of secondary content cached on a wireless device based on user preference data, and further for causing the computer to obtain an identification of user interactivity with the wireless device associated with a presentation on the wireless device of the selected one;
• and
• a sixth set of codes for causing the computer to adjust, based on the identification of the selected one and the identification of the user interactivity, at least one of the secondary content parameter and a population of the plurality of secondary content included in the one-to-many transmission.

An apparatus for distributing content, comprising:

• means for obtaining a secondary content indicator associated with a primary content, the secondary content indicator comprising a secondary content parameter;
• means for obtaining a plurality of secondary content;
• means for obtaining a plurality of secondary content attributes each associated with a respective one of the plurality of secondary content;
• means for generating a one-to-many transmission including the secondary content indicator, the plurality of secondary content attributes and the plurality of secondary content;
• means for obtaining an identification of a selected one of the plurality of secondary content cached on a wireless device based on user preference data, and further for obtaining an identification of user interactivity with the wireless device associated with a presentation on the wireless device of the selected one;
• and
• means for adjusting, based on the identification of the selected one and the identification of the user interactivity, at least one of the secondary content parameter and a population of the plurality of secondary content included in the one-to-many transmission.

An apparatus for distributing content, comprising:

• a computer platform having a memory and a processor, wherein the memory comprises a secondary content indicator associated with a primary content, a plurality of secondary content, a plurality of secondary content attributes each associated with a respective one of the plurality of secondary content, a distribution manager module having distribution management logic, and a content manager module having content management logic, wherein the secondary content indicator comprises a secondary content parameter;
• a transmitter operable to generate a one-to-many transmission by execution of the distribution management logic by the processor, the one-to-many transmission including the secondary content indicator, the plurality of secondary content attributes and the plurality of secondary content;
• a communications module in communication with the computer platform and operable to obtain from a wireless device an identification of a selected one of the plurality of secondary content cached on the wireless device based on user preference data, and further operable to obtain an identification of user interactivity with the wireless device associated with a presentation on the wireless device of the selected one;
• and
• wherein the processor is operable to execute the content management logic to adjust, based on the identification of the selected one and the identification of the user interactivity, at least one of the secondary content parameter and a population of the plurality of secondary content included in the one-to-many transmission.