Web and visual content interaction analytics

A method, comprising:

• generating browsing data representing one or more web page or visual content catalogue navigation actions, the browsing data comprising at least one or more images generated by a visual imaging device;
• processing the one or more images to determine one or more coordinates, the one or more coordinates representing a geometric eye-gaze direction, position and motion;
• transmitting the browsing data and the one or more coordinates from the visual imaging device to an analytics engine configured to perform one or more transformations associated with the browsing data and the one or more coordinates;
• analyzing the browsing data and the one or more coordinates to determine one or more outputs;
• and
• presenting the one or more outputs on a display.

A computer program product embodied in a computer readable medium and comprising computer instructions for:

• capturing data associated with a web activity from one or more sources, the data including at least a video comprising eye-gaze data and the one or more sources comprising at least a visual imaging device configured to capture the video;
• initiating the capturing the data using an on-page module or script;
• transmitting the data comprising at least the video from the visual imaging device to a server configured to perform one or more transformations associated with the data;
• analyzing the data transmitted from the visual imaging device to the server to determine one or more values to generate an analytics report associated with the web activity and the one or more sources;
• and
• presenting the analytics report graphically on a display.

A computer program product embodied in a computer readable medium and comprising computer instructions for:

• generating browsing data representing one or more web page or visual content catalogue navigation actions, the browsing data comprising at least one or more images generated by a visual imaging device;
• processing the one or more images to determine one or more coordinates, the one or more coordinates representing a geometric eye-gaze direction, position and motion;
• transmitting the browsing data and the one or more coordinates from the visual imaging device to an analytics engine configured to perform one or more transformations associated with the browsing data and the one or more coordinates;
• analyzing the browsing data and the one or more coordinates to determine one or more outputs;
• and
• presenting the one or more outputs on a display.