US 2010/0169181 A1Published application

Method of networking real estate agents and advertisers

OwnerChristopher J. Barbauldinventor

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Abstract

A method of networking real estate agents and advertisers of products and services of interest to home buyers, with an illustrative embodiment including the steps of an independent intermediary identifying, possibly by computerized social networking, real estate agents willing to utilize promotional paper for hard-copies of real estate listings; contracts obligate the real estate agents to use or permit placement of the promotional paper; the intermediary identifies advertisers and executes contracts with them; the promotional paper is printed with a layout of advertisements and real estate listing data on opposing sides; the promotional paper is given to the real estate agents or placed by the intermediary; and the promotional paper is distributed to consumers. The method can be highly automated and executed with computers or other processors. Although one embodiment is configured for the residential real estate trade channel, others may relate to commercial real estate.

Claims21

Dependent claims

A method of networking real estate agents and advertisers comprising the steps of:

an independent intermediary using a computer or other processor to obtain data regarding real estate agents and brokers willing to use a promotional paper in connection with real estate listings;
the independent intermediary building at least one database for storing and accessing information;
the independent intermediary populating the database with the data regarding real estate agents and brokers;
through the use of a computer or other processor programmed to access the database and provide document preparation services, the independent intermediary generating and executing a broker contract with each participating real estate agent and broker, thereby obligating all of the participating real estate agents and brokers to utilize the promotional paper or permit placement of the promotional paper;
the independent intermediary using a computer or other processor to obtain data regarding one or more participating advertisers;
the independent intermediary populating the database with the data regarding the participating advertisers;
through the use of a computer or other processor programmed to access the database and provide document preparation services, the independent intermediary generating and executing an advertising contract with each of the participating advertisers, memorializing specifics for advertising;
using a computer or other processor programmed to provide graphic design capabilities to prepare a one-page layout of all of the advertising specified in the advertising contracts;
printing upon the promotional paper, which has a first side and a second side, with both sides initially blank, thereby transforming the first side of the promotional paper from a blank state to a side bearing the one-page layout of advertising specified in the advertising contracts and transforming the second side of the promotional paper from a blank state to a side bearing a real estate listing;
distributing the promotional paper in bulk to the participating real estate agents and brokers or placing the promotional paper according to the broker contracts;
and
providing the promotional paper to actual or potential real estate consumers.

9 more elements

A method of networking real estate agents and advertisers comprising the steps of:

an independent intermediary identifies one or more participating real estate agents and brokers willing to use a promotional paper in connection with real estate listings;
the independent intermediary generates and executes a broker contract with each of the participating real estate agents and brokers, thereby obligating all of the participating real estate agents and brokers to utilize the promotional paper or permit placement of the promotional paper;
the independent intermediary identifies one or more participating advertisers;
the independent intermediary generates and executes an advertising contract with each of the participating advertisers, memorializing specifics for advertising;
preparation of a one-page layout of all of the advertising specified in the advertising contracts;
the promotional paper, having a first side and a second side, with both sides initially blank, is printed upon, transforming the first side of the promotional paper from a blank state to a side bearing the one-page layout of advertising specified in the advertising contracts and transforming each second side of the promotional paper from a blank state to a side bearing a real estate listing;
the promotional paper is distributed in bulk to the participating real estate agents and brokers or placed according to the broker contracts;
and
the promotional paper is provided to actual or potential real estate consumers.

6 more elements

Dependencies are inferred from the claim text.

Facts

Application: 12/650,027Filed 30 Dec 2009
Priority: 31 Dec 2008
Published: 1 Jul 2010
Term ends: Not estimatedThe source records don’t support an estimate.

Classification7 codes

G06Q 50/16
Services: real estate
G06Q 10/40
Administration; Management: business processes related to social networking or social networking services
G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06Q 30/0264
Targeted advertisements: based upon schedule

Family

Application61/203,958Us provisional application · filed 31 Dec 2008
US 2010/0169181 A1This patent

From the US filing history. Foreign family members aren’t listed.

Timeline

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