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US 2010/0169178 A1Published application
Advertising Method for Image Search
AssigneeMicrosoft Corporation
InventorsXin-Jing Wang, Lei Zhang, Wei-Ying Ma
Life of this patent
Estimating the term…
Abstract
A method for advertising in response to an image search. One or more keywords may be received. The keywords may be for searching one or more images on the network. The images may be retrieved based on the keywords. One or more advertisements may be selected based on a first visual content of the images and a second visual content of the one or more advertisements. The one or more of the advertisements may be displayed.
Claims20
A method for advertising in response to an image search, comprising:
- receiving one or more keywords for searching one or more images on the network;
- retrieving the images based on the keywords;
- selecting one or more advertisements based on a first visual content of the images and a second visual content of the one or more advertisements;
- and
- displaying the one or more of the advertisements.
2 more elements
A user interface for displaying video advertisements, comprising:
- displaying one or more representative images for one or more categories of one or more images;
- receiving a selection of one of the representative images;
- selecting one or more video advertisements based on the selection;
- and
- displaying the video advertisements based on the selection.
2 more elements
A system, comprising:
- a processor;
- and
- a memory comprising program instructions executable by the processor to:
- receive one or more keywords for searching one or more images on a network;
- retrieve the images based on the keywords;
- group the images into one or more categories based on a first description associated with each image;
- select one or more advertisements based on the categories;
- rank the advertisements based on a first visual content of the images and
- a second visual content of the advertisements;
- and
- display the advertisements based on the ranking.
8 more elements
Dependencies are inferred from the claim text.