System and Method for Action-Based Advertising

A method for providing access for at least one terminal, to content of a website supported by a web server, and to a first advertising message and a second advertising message supported by an advertisement server, comprising the steps of:

• providing access for the at least one terminal to the content of the web server;
• selecting the first and second advertising messages;
• providing access for the at least one terminal to the first and second advertising messages;
• presenting the content and at least the first advertising message to a user via the at least one terminal;
• detecting an action by the user of the at least one terminal, wherein the action relates to one of the first and second advertising messages;
• generating an indication signal forming an indication of the action;
• after detecting the action, stopping the presentation of the second advertising message if the second advertising message has also been presented to the user, and presenting the second advertising message to the user if the second advertising message has not been presented to the user;
• and
• determining, on the basis of the indication signal, an advertisement impact value (AIM), wherein the AIM is a measure of the number of indication signals received compared to the number of first and second advertising messages sent.

A system for providing access for at least one terminal, to content of a website supported by a web server, and to a first advertising message and a second advertising message supported by an advertisement server, comprising at least one terminal and a server configuration, wherein the server configuration includes a web server comprising a processor and a memory with instructions and data configured to:

• provide access for a terminal to content of the server configuration;
• select first and second advertising messages;
• provide access for the terminal to the first and second advertising messages;
• generate an indication signal forming an indication of an action by a user of the terminal, wherein the action relates to one of the first and second advertising messages;
• and
• determine, on the basis of the indication signal, an advertisement impact value (AIM), wherein the AIM is a measure of the number of indication signals received compared to the number of first and second advertising messages sent.

A computer readable medium having stored thereon instructions which, when executed by a processor, causes the processor to:

• provide access for at least one terminal to content provided on a web server;
• select a first and second advertising message from an advertising server;
• provide access for the at least one terminal to the first and second advertising messages;
• present the content and at least the first advertising message to a user via the at least one terminal;
• detect an action by the user of the at least one terminal, wherein the action relates to one of the first and second advertising messages;
• generate an indication signal forming an indication of the action;
• after detecting the action, stop the presentation of the second advertising message if the second advertising message has also been presented to the user, and presenting the second advertising message to the user if the second advertising message has not been presented to the user;
• and
• determine, on the basis of the indication signal, an advertisement impact value (AIM), wherein the AIM is a measure of the number of indication signals compared to the number of first and second advertising messages.