Gift recommendation method and system

A computerized method of recommending gifts, comprising:

• collecting a set of historical transaction data related to a plurality of transactions;
• organizing, using one or more processors, the set of historical transaction data based on information related to buyer gender, buyer age, item category, and transaction date of each transaction;
• retrieving gender and age information related to a gift recipient;
• presenting a list of gift categories selected from the organized set of historical transaction data based on the gender and age information related to the gift recipient;
• and
• presenting a list of gift items belonging to a selected gift category in response to selecting the gift category from the list of gift categories,
• wherein a gift category with an increase of item purchase amount in the set of historical transaction data is ranked in the list of gift categories, and wherein a gift item with the increase of item purchase amount in the selected gift category is ranked in the presented list of gift items.

A machine-readable medium storing instructions, which when executed by one or more processors, cause the one or more processors to perform the following operations:

• collecting a set of historical transaction data related to a plurality of transactions;
• organizing the set of historical transaction data based on information related to buyer gender, buyer age, item category, and transaction date of each transaction;
• retrieving gender and age information related to a gift recipient;
• presenting a list of gift categories selected from the organized set of historical transaction data based on the search query consisting of the gender and age information related to the gift recipient;
• and
• presenting a list of gift items belonging to a selected gift category in response to selecting the gift category from the list of gift categories,
• wherein a gift category with an increase of item purchase amount in the set of historical transaction data is ranked in the list of gift categories, and wherein a gift item with the increase of item purchase amount in the selected gift category is ranked in the presented list of gift items.