Methods, apparatuses, and computer program products for providing targeted advertising

A computer program product comprising at least one computer-readable storage medium having computer-readable program instructions stored therein, the computer-readable program instructions comprising:

• a program instruction for determining one or more user parameters, wherein each user parameter defines an attribute of a user and is determined based at least in part upon locally collected user data;
• a program instruction for generating a targeting vector based at least in part upon the one or more determined user parameters;
• a program instruction for providing the targeting vector to an advertising platform to permit one or more advertisements to be selected based at least in part upon the provided targeting vector;
• a program instruction for receiving the one or more advertisements from the advertising platform;
• a program instruction for presenting the one or more received advertisements to the user;
• a program instruction for monitoring the user's interaction with the received one or more advertisements to determine an effectiveness level of the one or more received advertisements;
• a program instruction for updating the targeting vector when the determined effectiveness level is less than a target effectiveness level by modifying the targeting vector to enhance the effectiveness level of advertisements selected based at least in part upon the targeting vector;
• and
• a program instruction for providing the updated targeting vector to the advertising platform to permit future received advertisements to be selected based at least in part upon the updated targeting vector.

A method comprising:

• determining one or more user parameters, wherein each user parameter defines an attribute of a user of a computing device and is determined based at least in part upon locally collected user data;
• generating, with a processor embodied in the computing device, a targeting vector based at least in part upon the one or more determined user parameters;
• providing the targeting vector to an advertising platform to permit one or more advertisements to be selected based at least in part upon the provided targeting vector;
• receiving the one or more advertisements from the advertising platform;
• presenting the one or more received advertisements to the user;
• monitoring the user's interaction with the received one or more advertisements to determine an effectiveness level of the one or more received advertisements;
• updating the targeting vector when the determined effectiveness level is less than a target effectiveness level by modifying the targeting vector to enhance the effectiveness level of advertisements selected based at least in part upon the targeting vector;
• and
• providing the updated targeting vector to the advertising platform to permit future received advertisements to be selected based at least in part upon the updated targeting vector.