User-Adaptive Recommended Mobile Content
AssigneeMicrosoft Corporation
InventorsJaime Hwacinski, Alexandra K. Heron
Life of this patent
Estimating the term…
Abstract
Techniques are described to provide user-adaptive recommended mobile content. In an example implementation, one or more user-specific parameters are detected on a mobile device. Examples of user-specific parameters may include user behavior on the mobile device, the location of the user and/or mobile device, the behavior of a user's associate as part of a social network, and so on. The user-specific parameters are used to identify recommended content that is relevant to the user-specific parameters, and the user is notified of the recommended content. The recommended content may be accessed via the mobile device.
Claims20
A method comprising:
- receiving user behavior data associated with a user's behavior on a mobile device, the user behavior data being automatically detected on the mobile device;
- identifying recommended content that correlates to the user behavior data;
- and
- transmitting a notification for receipt by the mobile device, the notification configured to be displayed in a user's homepage on the mobile device and enable the user to access the recommended content using one or more features of the notification.
A method comprising:
- determining a location of a mobile device;
- identifying location-relevant recommended content that correlates to both the location of the mobile device and user behavior data associated with a user of the mobile device, the user behavior data describing user interaction with the mobile device;
- and
- transmitting a notification to be received by the mobile device, the notification being configured to enable the user to access the location-relevant recommended content using one or more features of the notification.
One or more computer-readable media comprising instructions that are executable to:
- gather social network data associated with a user of a mobile device, the social network data being based at least in part on the behavior of one or more user associates that communicate with the user via a social network;
- identify recommended content that correlates to the social network data;
- and
- transmit a notification for receipt by the mobile device, the notification including one or more aspects that are selectable to access at least some of the recommended content.
Dependencies are inferred from the claim text.