Systems and methods for inserting advertisements during commercial skip

Abstract

Systems and methods for skipping advertisements while playing back a video that includes at least one advertisement are provided. When a user reaches the advertisement, the user may select to skip the advertisement. In response to the skip instruction, the interactive media guidance application may identify and display substitute media instead of the advertisement. The substitute media may be an image, a video frame, a video clip, a graphic, or any other suitable media. The interactive media guidance application may identify the substitute media to display from advertisement data associated with the skipped advertisement. The substitute media may be displayed for a designated length of time (e.g., less than the time it would take to fast forward past the advertisement). Once the time for displaying the substitute media has lapsed, the interactive media guidance application may resume playback of the video following the end of the advertisement.

Dependencies are inferred from the claim text.