Imaging apparatus with strobe consecutive shooting mode

An imaging apparatus comprising:

• an image pickup element for converting light of an object to image data;
• a strobe for flashing and firing light;
• a shooting unit which performs strobe shooting using the image pickup element and the strobe;
• a calculation unit which calculates an amount of flashing of the strobe with which appropriate exposure is obtained during the strobe shooting performed by the shooting unit;
• a judgment unit which judges whether it is possible for the strobe to flash consecutively for a certain number of times with the amount of flashing calculated by the calculation unit;
• and
• a shooting control unit which, when the judgment unit judges that it is possible for the strobe to flash consecutively for a certain number of times with the amount of flashing calculated by the calculation unit, controls the shooting unit to execute consecutive strobe shooting for the certain number of times, and which, in a case in which the judgment unit judges that it is not possible for the strobe to flash consecutively for the certain number of times with the amount of flashing calculated by the calculation unit, controls the shooting unit to drive the image pickup element by pixel addition.