System and method for dynamically monetizing keyword values
AssigneeYahoo! Inc.
InventorSupreeth Hosur Nagesh Rao
Life of this patent
Estimating the term…
Abstract
A system and method for dynamically monetizing keyword values based on a correlation between one or more indices. The method includes generating a first index for a subject being searched by users via web server, and a second index for the subject based on a corresponding level of popularity. The first index is correlated with the second index to predict a future second index for the subject based on the first index.
Claims30
A system for dynamically monetizing keyword values based on a correlation between two or more indices, the system comprising:
- a first index module configured to generate a first index for a subject being searched by users via a web server associated with a website, the web server being configured to receive and process a plurality of search requests;
- a second index module configured to generate a second index for the subject based on a corresponding level of popularity;
- and
- an analysis engine in communication with the first index module and the second index module, the analysis engine being configured to correlate the first index with the second index to predict a change in the second index based on the first index.
A system for dynamically monetizing keyword values based on a correlation between two or more indices, the system comprising:
- a first index module configured to generate a first index for a subject being searched by users via a web server associated with a website, the web server being configured to receive and process a plurality of search requests;
- a second index module configured to generate a second index for the subject based on a corresponding level of popularity;
- an analysis engine in communication with the first index module and the second index module, the analysis engine being configured to correlate the first index with the second index to predict a change in the second index based on an earlier change in the first index;
- an advertisement engine in communication with the analysis engine and configured to dynamically update bid prices of keywords associated with the subject based on the first index;
- and
- a web crawler in communication with the web server and configured to actively retrieve data from a network, the data including at least the total number of web documents generated in response to the search request;
- wherein the first index is a metric calculated as a function of a total number of web documents generated in response to a search request for the subject and an access frequency corresponding to each web document of the total number of web documents.
A method for dynamically monetizing keyword values based on a correlation between one or more indices, the method comprising:
- generating a first index for a subject being searched by users via a web server associated with a website, the web server being configured to receive and process a plurality of search requests;
- independently generating a second index for the subject based on a corresponding level of popularity;
- and
- correlating the first index with the second index to predict a change in the second index based on the first index.
In a computer readable storage medium having stored therein instructions executable by a programmed processor for dynamically monetizing keywords values, the storage medium comprising instructions for:
- generating a first index for a subject being searched by users via a web server associated with a website, the web server being configured to receive and process a plurality of search requests;
- independently generating a second index for the subject based on a corresponding level of popularity;
- and
- correlating the first index with the second index to predict a change in the second index based on the first index.
Dependencies are inferred from the claim text.