Methods and Systems of Performing Marketing and Market Research

A method of performing market research, comprising:

• filming said consumer using at least one of a product and a service thereby creating a documentary film;
• analyzing behaviors of said consumer using said product or service by reviewing said documentary film;
• coding said documentary film according to a predefined dictionary of terms thereby generating research data;
• interviewing said consumer regarding said behaviors using said product or service thereby generating additional research data;
• entering said research data and said additional research data into a database;
• mining and analyzing said database to link said behaviors of said consumer with potential business implications thereby generating findings;
• and
• reporting said findings via a multi-media presentation.

A system for performing market research, said system comprising:

• an information collection module for collecting raw information related to a consumer's use of a product or a service, analyzing said raw information, re-exposing said consumer to said analyzed raw information, and interviewing said consumer regarding re-exposure to the product or service to collect additional information;
• an information analysis module including coding said raw information according to a predefined dictionary of terms thereby generating research data, analyzing said raw information and said additional information using at least one of original, non-traditional, neural network pattern analysis, existing multivariate, and advanced analytical methods to produce findings;
• and
• an information reporting module including providing an interactive multimedia presentation of said findings.