Brain pattern analyzer using neuro-response data

An apparatus, comprising:

• a stimulus presentation device configured to determine characteristics of stimulus material for presentation to a subject;
• a data collection device configured to obtaining neuro-response data from the subject exposed to the stimulus material;
• a data analyzer configured to predict expressive response of the subject exposed to the stimulus material by referencing a brain-pattern analyzer repository using the neuro-response data, wherein the brain-pattern analyzer repository includes integrated expressive response and neuro-response data collected from a plurality of subjects exposed to material having characteristics corresponding to the stimulus material presented to the subject.

A system, comprising:

• means for determining characteristics of stimulus material for presentation to a subject;
• means for obtaining neuro-response data from the subject exposed to the stimulus material;
• means for predicting expressive response of the subject exposed to the stimulus material by referencing a brain-pattern analyzer repository using the neuro-response data, wherein the brain-pattern analyzer repository includes integrated expressive response and neuro-response data collected from a plurality of subjects exposed to material having characteristics corresponding to the stimulus material presented to the subject.