Active matrix display device

A display device that drives, based on a data signal, an active matrix display panel in which a display element is provided in each of a plurality of pixels and executes display, the display device comprising:

• first and second drive circuits which are provided in each of the plurality of pixels, and connected to a scanning line and a data line of the display panel, to drive the display element;
• a scan driver which sequentially scans each scanning line of the display panel;
• a data driver which supplies the data signal to one of the first and second drive circuits via the data line according to the scanning by the scan driver, and writes the data signal in the one of the first and second drive circuits;
• and
• a display controller which drives display elements based on data written in the other one of the drive circuits simultaneously with the data write by the data driver, and executes data display on the display panel, wherein:
• the data driver comprises a display drive selection circuit that generates a switching signal to indicate switching of a drive circuit that performs display driving from among the first and second drive circuits,
• each of the first and second drive circuits comprises a capacitor that holds the data signal, a drive transistor that drives the display elements based on the held data signal, and a switching transistor that responds to the switching signal to drive the display elements based on the written data,
• the display controller executes display control of the display panel based on a sub-frame grayscale method of dividing an image frame in the data signal into a plurality of sub-frames to perform grayscale display, and
• the display controller further divides at least one of the sub-frames into a plurality of divided sub-frames, generates a drive format of the divided sub-frames and the sub-frames such that a duty ratio of the total display period of the divided sub-frames and the sub-frames to one frame period of the data signal becomes the maximum, and the data driver and the scan driver execute the data write and the data display based on the drive format.