Directing a Movement of Visitors in an Event Venue for Maximizing Revenue

A computer program product for directing movement of visitors, the computer program product comprising:

• a computer recordable-type medium;
• first program instructions for generating a visitor profile for each visitor at an event venue, wherein the visitor profile comprises a unique identifier and location data, and wherein the location data is collected from a set of sensors distributed throughout the event venue;
• second program instructions for monitoring a capacity of visitors at each venue destination within the event venue;
• third program instructions for selecting a second venue destination for accommodating visitors of a first venue destination in response to determining that the capacity of visitors at the first venue destination exceeds a threshold capacity for the first venue destination, wherein the second venue destination is selected based on based on selection criteria;
• fourth program instructions for dispatching a venue employee to the first venue destination to direct at least one visitor at the first venue destination to the second venue destination;
• and
• wherein the first program instructions, the second program instructions, the third program instructions, and the fourth program instructions are stored on a computer recordable-type medium.

An apparatus for directing movement of visitors, the apparatus comprising:

• a bus system;
• a memory connected to the bus system, wherein the memory includes computer usable program code;
• and
• a processing unit connected to the bus system, wherein the processing unit executes the computer usable program code to generate a visitor profile for each visitor at an event venue, wherein the visitor profile comprises a unique identifier and location data, and wherein the location data is collected from a set of sensors distributed throughout the event venue;
• monitor a capacity of visitors at each venue destination within the event venue;
• select a second venue destination for accommodating visitors of a first venue destination in response to determining that the capacity of visitors at the first venue destination exceeds a threshold capacity for the first venue destination, wherein the second venue destination is selected based on based on selection criteria;
• and dispatch a venue employee to the first venue destination to direct at least one visitor at the first venue destination to the second venue destination.