System and method for the presentation of interactive advertising quizzes

A system for presenting an interactive advertising quiz to users, the system comprising:

• a redaction module configured to redact elements from video content in order to create redacted video content;
• a categorization module configured to characterize the redacted video content and store the characterization of the redacted video content in association with the redacted video content;
• a selection module configured to, upon receipt of a request for an interactive advertising quiz, select redacted video content for inclusion in the interactive advertising quiz based at least in part on the stored characterization of the redacted video content;
• a presentation module configured to present the selected redacted video content to a user during the interactive advertising quiz, to receive a response from the user to a question posed in association with interactive advertising quiz, and to analyze the received response to determine if the response is correct;
• and
• a billing module configured to permit the system to bill an advertiser for the presentation of the redacted video content during the interactive advertising quiz.

A method in a computing system for processing video content for use in an interactive advertising quiz, the method comprising:

• receiving video content from an advertiser;
• redacting an element from at least a portion of the received video content to create redacted video content, wherein the element is selected from the group consisting of a brand, an object, a person, or a sound;
• receiving a question associated with the element that is redacted in the redacted video content;
• storing the redacted video content in conjunction with the question associated with the redacted element;
• and
• providing the stored redacted video content and the stored question in response to a request for an interactive advertising quiz;
• wherein code implementing the method is stored in a memory of the computing system for execution by a processor of the computing system.