System and method for product trials in a simulated environment
AssigneeInternational Business Machines Corporation
InventorsMichele P. Brignull, Rick A. Hamilton, II, Anne R. Sand, James W. Seaman
Life of this patent
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Abstract
A system and method to enable product trials and, in particular, to dynamically collect information relating to the product trials. The system includes a tagging engine configured to tag one or more products, which are part of a product trial in a virtual universe. The system also includes a tracking engine configured to track information on the one or more products via a tag and a storage unit configured to collect the tracked information for marketing and/or advertising purposes.
Claims25
A system comprising:
- a tagging engine configured to provide a tag to one or more products, which are part of a product trial in a virtual universe;
- a tracking engine configured to track information on the one or more products using the tag;
- and
- a storage unit configured to collect the tracked information.
A computer implemented method for tracking product trials in a virtual universe, comprising:
- allowing a product in a virtual universe to be taken on a product trial;
- tagging the product with at least one tag;
- tracking usage of the product during the product trial via the at least one tag;
- and
- collecting product trial data based on the tracking.
A computer program product comprising a computer usable storage medium having readable program code embodied in the storage medium, the computer program product includes at least one component operable to:
- tag a product in a virtual universe using one or more tags, wherein at least one of the one or more tags is indicative of whether the product is part of a product trial;
- track usage of the product as part of the product trial via the one or more tags;
- and
- collect data about the product trial and a user taking the product on the product trial, wherein the data is configured to be used for at least one of advertising or marketing purposes.
A method for deploying an application for tracking product trials in a virtual universe, comprising:
- providing a computer infrastructure being operable to:
- determine whether to permit a product in a virtual universe to be taken on a product trial;
- tag the product in the product trial with at least one tag;
- track usage of the product during the product trial via the at least one tag;
- and
- collect product trial data based on the tracked usage.
Dependencies are inferred from the claim text.