An apparatus for deploying a device-side service application to an electronic, hand-held device, the apparatus comprising:
- means for receiving a deployment request from a user;
- authenticating the user;
- means for using information supplied by the user to locate and identify the electronic, hand-held device;
- means for creating a version of the device-side service application specifically tailored for the electronic, hand-held device;
- means for delivering the specifically tailored device-side service application to the electronic, hand-held device;
- and
- means for installing the specifically tailored device-side service application for execution within the electronic, hand-held device.