Displaying analytic measurement of online social media content in a graphical user interface

A method for enhancing customer service at a call center comprising:

• receiving a customer service call at a call center from a customer concerning a product or service;
• retrieving actionable information stored in a database relating to the customer service call, the actionable information including structured quantitative measurements of sentiment expressed among online social media participants in posted online social media conversations concerning the product or service;
• displaying in a graphical user interface one or more visualizations of the actionable information;
• and
• providing enhanced customer service at the call center based on the one or more visualizations of the actionable information.

A method for enhancing targeted advertising campaigns comprising:

• retrieving actionable information stored in a database relating to a product or service to be advertised, the actionable information including structured quantitative measurements of sentiment expressed among online social media participants in posted online social media conversations concerning the product or service;
• displaying in a graphical user interface one or more visualizations of the actionable information;
• and
• targeting advertising campaigns based on the one or more visualizations of the actionable information.

A method for providing enhanced national defense intelligence comprising:

• retrieving actionable information stored in a database relating to potential violent terrorist activity, the actionable information including structured quantitative measurements of sentiment expressed among online social media participants in posted online social media conversations;
• displaying in a graphical user interface one or more visualizations of the actionable information;
• and
• identifying the potential violent terrorist activity in the online social media conversations based on the actionable information

An article of manufacture comprising:

• a computer-readable storage medium providing instructions which, when executed by a computer, cause the computer to perform a method, the instructions comprising:
• instructions to display in a graphical user interface one or more visualizations of analytic structured measurements of online social media conversations relevant to subject matter of interest in a category including instructions to display analytic measurements of sentiment expressed among online social media participants concerning the subject matter of interest, wherein generating the analytic measurements of online social media conversations includes:
• instructions to harvest and aggregate unstructured qualitative online social media conversations relevant to the subject matter of interest from one or more online social media sources;
• and
• instructions to quantify the aggregated online social media conversations to obtain the analytical measurements of the online social media conversations.

A article of manufacture comprising:

• a computer-readable storage medium providing executable instructions which, when executed by a computer, causes the computer to perform a method for enhancing customer service at a call center, the instructions comprising:
• instructions to receive a customer service call at a call center from a customer concerning a product or service;
• instructions to retrieve actionable information stored in a database relating to the customer service call, the actionable information including structured quantitative measurements of sentiment expressed among online social media participants in posted online social media conversations concerning the product or service;
• and
• instructions to display in a graphical user interface one or more visualizations of the actionable information.

A article of manufacture comprising:

• a computer-readable storage medium providing executable instructions which, when executed by a computer, causes the computer to perform a method for enhancing targeted advertising campaigns, the instructions comprising:
• instructions to retrieve actionable information stored in a database relating to a product or service to be advertised, the actionable information including structured quantitative measurements of sentiment expressed among online social media participants in posted online social media conversations concerning the product or service;
• instructions to display in a graphical user interface one or more visualizations of the actionable information;
• and
• instructions to target advertising campaigns based on the one or more visualizations of the actionable information.

A article of manufacture comprising:

• a computer-readable storage medium providing executable instructions which, when executed by a computer, causes the computer to perform a method for providing enhanced national defense intelligence, the instructions comprising:
• instructions to retrieve actionable information stored in a database relating to potential violent terrorist activity, the actionable information including structured quantitative measurements of sentiment expressed among online social media participants in posted online social media conversations;
• instructions to display in a graphical user interface one or more visualizations of the actionable information;
• and
• instructions to identify the potential violent terrorist activity in the online social media conversations based on the actionable information.