Dynamically and Predictively Updating Mobile Devices as Mobile Users Pass Through Projected Locations
AssigneeAT&T Intellectual Property I, L.P.
InventorMichael L. Bishop
Life of this patent
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Abstract
This description provides tools and techniques for dynamically and predictively updating mobile devices as mobile users pass through projected locations. These tools may provide methods that include defining thresholds applicable to at least portions of travel itineraries on which mobile users are traveling. The methods may also identify advertisements to send to mobile devices associated with the mobile users, upon meeting the threshold. The methods may also send the selected advertisements, as associated with corresponding advertisers, to the mobile devices.
Claims20
A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:
- ascertain a travel itinerary for at least one mobile user associated with a corresponding mobile device;
- project at least one location through which the mobile user is to pass when traveling along the itinerary;
- search for advertisers proximate the location;
- associate at least one of the advertisers with the location;
- and
- send advertising data associated with the advertiser to the mobile device.
A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:
- define a threshold applicable to at least a portion of a travel itinerary on which a mobile user is traveling;
- identify at least one advertisement to send to a mobile device associated with the user, upon meeting the threshold;
- and
- sending the advertisement, associated with a corresponding advertiser, to the mobile device.
Dependencies are inferred from the claim text.