Apparatus, system, and method for advertisement complexity scaling via traffic analysis

An apparatus to display an advertisement, the apparatus comprising:

• a motion module configured to receive movement information from one or more sensors, wherein the movement information comprises information relating to a speed of one or more people relative to an advertisement display device, and further wherein the one or more sensors comprise movement detecting sensors;
• a complexity module configured to maintain an advertisement complexity rating for each advertisement of a plurality of advertisements, wherein each advertisement of the plurality of advertisements is formatted for display on the advertisement display device and the advertisement complexity rating is based on an estimated viewing time of each advertisement of the plurality of advertisements such that an advertisement with a low estimated viewing time has a lower complexity rating than an advertisement with a higher estimated viewing time;
• an advertisement selection module configured to select an advertisement from the plurality of advertisements in response to the motion module receiving the movement information, wherein the advertisement selection module selects an advertisement based on the received movement information and the advertisement complexity rating of the advertisement, the advertisement selection module correlating the speed of the one or more people relative to the advertisement display device with the advertisement complexity rating such that a higher speed correlates to a lower advertisement complexity rating and the advertisement selection module selects an advertisement with an appropriate complexity rating with respect to the received movement information;
• and
• a display module configured to display the advertisement that the advertisement selection module selects on the advertisement display device in response to the advertising selection module selecting the advertisement.