Method and apparatus for providing dynamic playlists and tag-tuning of multimedia objects

A method comprising:

• in response to receiving an indication that a first user wishes to give a second user a particular amount of social currency, performing the steps of:
• updating the second user's lifetime social currency gifts to include the particular amount of social currency;
• updating an amount in the second user's social currency account to include the particular amount of social currency;
• updating an amount in the first user's social currency account to exclude the particular amount of social currency.

An apparatus for providing dynamic playlists, the apparatus comprising a server that is configured to:

• in response to receiving an indication that a first user has posted a dynamic playlist item associated with a multimedia object:
• add the dynamic playlist item to a dynamic playlist associated with a second user, the second user having selected the first user as a publisher;
• and
• provide the dynamic playlist to the second user, the dynamic playlist comprising the dynamic playlist item created by the first user.

An apparatus for providing dynamic playlists, the apparatus comprising a server that is configured to:

• in response to receiving an indication that a first user wishes to give a second user a particular amount of social currency, performing the steps of:
• update the second user's lifetime social currency gifts to include the particular amount of social currency;
• update an amount in the second user's social currency account to include the particular amount of social currency;
• update an amount in the first user's social currency account to exclude the particular amount of social currency.