Online incentive management

A method of providing incentives for online transactions, the method comprising:

• generating incentive information identifying an incentive associated with an online marketplace;
• passing the incentive information to a payment service provider over a network;
• providing a client device with access to the online marketplace over the network;
• detecting a user identifier stored by the client device;
• passing the user identifier to the payment service provider;
• receiving the incentive information from the payment service provider in response to the user identifier;
• and
• serving the incentive information to the client device over the network.

A method of managing incentives for online transactions, the method comprising:

• providing incentive information from a client device over a network to a payment service provider server to store the incentive information in an incentive record associated with a user account;
• wherein the user account comprises financial information associated with a user of the client device;
• and
• wherein the incentive information identifies an incentive associated with an online marketplace.

A payment service provider system comprising:

• means for maintaining user financial information;
• means for receiving incentive information over a network, wherein the incentive information identifies incentives associated with a plurality of online marketplaces;
• means for storing the incentive information;
• means for associating the incentive information with the user financial information;
• and
• means for serving the incentive information over the network.

An online marketplace system comprising:

• means for generating incentive information identifying an incentive associated with the online marketplace;
• means for passing the incentive information to a payment service provider over a network;
• means for providing a client device with access to the online marketplace over the network;
• means for detecting a user identifier stored by the client device;
• means for passing the user identifier to the payment service provider;
• means for receiving the incentive information from the payment service provider in response to the user identifier;
• and
• means for serving the incentive information to the client device over the network.

A client device comprising:

• means for providing incentive information from the client device over a network to a payment service provider server to store the incentive information in an incentive record associated with a user account;
• wherein the user account comprises financial information associated with a user of the client device;
• and
• wherein the incentive information identifies an incentive associated with an online marketplace.