Apparatus and Menthod for Incentive Marketing

An apparatus for providing a purchaser of an item a chance to win an award, the apparatus comprising:

• a checkout device for processing a purchase of an item by a customer;
• an electronic processing system in electrical communication with said checkout device for producing a unique identifier for the purchase;
• and
• a customer interface device, said customer interface device being configured to receive the unique identifier from the purchaser and to provide the purchaser an opportunity to win an award based on chance by generating a random number and comparing the randomly generated number to a portion of the fuel purchase amount to determine if the purchaser wins an award.

A method of providing a purchaser of an item a chance to win an award, the method comprising:

• providing a checkout device for processing a purchase of an item by a purchaser;
• producing a unique identifier for the purchase with an electronic processing system that is in electrical communication with the checkout device;
• providing the unique identifier to a customer interface device;
• and
• determining by chance whether the purchaser wins an award.