Systems and methods for mobile wireless advertising platform part 1

The platform as in claim 6, wherein the message interactivity function includes:

• interactivity with commercial messages from a group that includes, a mini-game message format that enables the user to collect points for reward from a message provider, a poll question that enables a polling organization to collect responses to poll questions, and a product offering at special prices, enabling the device user to accept such a product offer.

A wireless mobile advertising platform that has a mobile wireless device, a device user and a message server on a wireless network, comprising:

• a. the handheld wireless mobile device is sent a message file from the message server with a one or more of commercial messages;
• b. the device has a message exposure function that selects a message from the message file according to a preprogrammed criterion and exposes to the device user on using the device;
• c. each message in the message file is limited in duration not to exceed a threshold and in exchange for being displayed commercial messages, the device is provided at a discounted cost to the device user.

A method of using a handheld wireless device by a device user, as a wireless advertising platform, comprising the steps of:

• exposing commercial messages to the user from a message file in the device, before initiating or receiving a communication by the user using communication functions on a wireless network, including one or more from a group of, sending and receiving voice, text and e-mail communication to and from the user's selected sources and destinations.

A commercial messaging program, operative in a mobile wireless communication device owned by a device user, the messaging program comprising:

• a function that senses initiation and continuation of communication from the device, selects a one or more of commercial messages according to a preprogrammed criterion from a message file in a storage memory of the device, and exposes the selected messages to the device user before the initiation of the communication and during the communication.