Search engine to broker advertiser with publisher

A system for brokering advertisers and publishers, the system comprising:

• a crawler server operable to crawl internet websites to extract information from publisher websites comprising at least one of keywords, tags, images, digital media, or combinations thereof;
• an analytics server operable to collect browser activity data as monitored from users browsing the websites;
• an indexer coupled with the crawler and the analytics server operable to reverse index the publisher information in relation to corresponding browser activity data in a database according to a plurality of attributes included in the browser activity data;
• and
• a search web server coupled with the indexer operable to enable advertisers to keyword search the reversed indexed information stored in the database, wherein a processor of the search web server returns relevancy-based search results together with publisher information that enables the advertisers to contact the publishers regarding purchase of advertising inventory.

A search engine to broker advertising between advertiser and publishers, the search engine comprising:

• a memory to store instructions of a web-based search engine;
• a database to store indexed publisher information and corresponding browser activity data;
• an interface operatively coupled with the database and memory to communicate with advertisers that seek publishers with whom to advertise;
• a processor operatively coupled with the memory and the interface, wherein the processor ensures the integration of the interface with the database, and is operable to:
• crawl websites to extract the publisher information comprising at least one of keywords, tags, images, digital media, or combinations thereof;
• collect the browser activity data as monitored from users browsing the websites;
• reverse index the publisher information in relation to corresponding browser activity data in the database according to a plurality of attributes included in the browser activity data;
• and
• enable advertisers to keyword search the reversed indexed information through the interface.

A method for brokering advertisers and publishers, the method comprising:

• crawling internet websites to extract information from publisher websites comprising at least one of keywords, tags, images, digital media, or combinations thereof;
• collecting browser activity data as monitored from users browsing the websites;
• reverse indexing the publisher information in relation to corresponding browser activity data in a database according to a plurality of attributes included in the browser activity data;
• and
• enabling an advertiser to keyword search the reversed indexed information through a search web server that is coupled with the database, wherein the search web server returns relevancy-based search results, including at least one publisher having a relevant website, together with contact information of an advertiser broker;
• wherein the advertiser broker brokers an advertising agreement between the advertiser and the at least one publisher and charges the advertiser and the at least one publisher a fee.