Methods and systems to facilitate ethnographic measurements
OwnerKaren Benezra, Mark Thomas Green +1inventors
InventorsKaren Benezra, Mark Thomas Green, Hala Makowska
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Abstract
Example methods and apparatus to facilitate ethnographic measurements are disclosed. A disclosed example method includes transmitting a first survey question set to a wireless device associated with a respondent and receiving a response from the wireless device, the response indicative of a mood of the respondent, and transmitting a second survey question set to the respondent, the second survey question set based on the respondent mood.
Claims32
A computer implemented method to survey respondents, comprising:
- transmitting a first survey question set to a wireless device associated with a respondent;
- receiving a response from the wireless device, the response indicative of a mood of the respondent;
- and
- transmitting a second survey question set to the respondent, the second survey question set based on the respondent mood.
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A computer implemented method to survey respondents, comprising:
- transmitting a first survey question set for a respondent on a wireless device associated with the respondent;
- receiving a respondent response to the first survey question set via the wireless device, the respondent response to the first survey question set indicative of a current mood of the respondent;
- receiving a second survey question set for the respondent based on the respondent response indicative of the current mood of the respondent;
- and
- transmitting a respondent response to the second survey question set.
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An apparatus to survey respondents, comprising:
- a central diary manager communicatively connected to a wireless device associated with a respondent;
- a central survey library to store a plurality of candidate survey questions for the respondent;
- a respondent library to store respondent characteristics;
- a communication interface to transmit a first survey question to the wireless device associated with the respondent, and to receive a first response based on the first survey question, the first response indicative of a mood of the respondent;
- and
- a central message generator to generate a second survey question from the plurality of candidate survey questions based on the mood of the respondent.
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Dependencies are inferred from the claim text.